(Length: 5 pages)

December 10, 2003

The Real Answer To The Spam Problem

by Jim Nail

with Chris Charron, Elana Anderson, Sheila Baxter

Executive Summary (This is a document excerpt)

Current technical and legislative solutions -- like the CAN-SPAM Act of 2003 -- can, at best, only slow the flood of spam. The only permanent solution to the spam problem is to charge for email.

 
Figures & Data
  • Figure 1.  A Registry Tracks Email Volume And Managed Money Flows
  • Figure 2.  Companies Would Save Money By Paying For Email
   

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Technology: Content Security, Interactive Marketing, Marketing & Advertising, Security & Risk
Geography: North America
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