December 11, 2003
Market Landscape: Consumer Marketing Platforms
by Eric Schmitt
with Elana Anderson, Sharyn Leaver, Ayanna Lonian
Executive Summary (This is a document excerpt)
Forrester conducted an extensive, hands-on evaluation of the six leading consumer marketing software vendors. The two smallest, Unica and E.piphany, lead the market. Teradata and DoubleClick are close behind. SAS and Siebel plan high-stakes releases in 2004.
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View vendor summaries for: DoubleClick, E.piphany, SAS Institute, Siebel, Teradata, and Unica
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