Length: 3 pages
For Information & Knowledge Management Professionals
December 17, 2003Macromedia.com: A Redesign Done Right
by Harley Manning
This is a document excerptEXECUTIVE SUMMARY
Redesigns make sites worse about as often as they make them better. Companies can learn from macromedia.com's upgrade effort, which used the power of personas, Web analytics, and heuristic evaluations to vastly improve quality at breakneck speed.
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