For Content & Collaboration Professionals
(Length: 3 pages)
December 17, 2003
Macromedia.com: A Redesign Done Right
with Bruce D. Temkin, Michelle Amato
Executive Summary (This is a document excerpt)
Redesigns make sites worse about as often as they make them better. Companies can learn from macromedia.com's upgrade effort, which used the power of personas, Web analytics, and heuristic evaluations to vastly improve quality at breakneck speed.
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Original air date: Tuesday, March 30, 2010
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