January 14, 2004

Offline Media Lose Valuable Customers To The Net

by Chris Charron

with Charles Q. Strohm

Executive Summary (This is a document excerpt)

The Internet has sucked away the time consumers used to spend with television, newspapers, magazines, and radio. And there's more bad news: Consumers who ditch offline media in favor of the Net are valuable customers. They are more educated, tech-optimistic, and earn slightly more money.

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