Length: 2 pages
June 29, 2000Dot Com TV Ads Pay Off, But For How Long?
by Caroline Sceats
This is a document excerptEXECUTIVE SUMMARY
An advertising paradox is emerging in the UK -- although 50% of Internet users say TV ads drive them to Web sites, 40% claim to be watching less TV since they got online. Early pay-offs for Dot Com broadcast advertising may not last long.
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