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June 29, 2000 Dot Com TV Ads Pay Off, But For How Long?by Caroline Sceats with Emma Taylor Executive Summary (This is a document excerpt)An advertising paradox is emerging in the UK -- although 50% of Internet users say TV ads drive them to Web sites, 40% claim to be watching less TV since they got online. Early pay-offs for Dot Com broadcast advertising may not last long. Buy Risk-FreeDownload and print PDF immediately. Price: US $195 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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