July 25, 2000

Where The Wired Consumer Lives

by Jed Kolko

with James L. McQuivey, Ph.D., Becky Bermont

Executive Summary (This is a document excerpt)

Where people live shapes the devices they use, how they connect, and what they do online. Urban dwellers go online for information; rural folk seek community. Service and content providers must tailor their products for where their customers live.

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