Data Overview

November 2000

Retail & Media Data Overview

Christopher Kelley 		This Data Overview is a graphical analysis of Forrester's Technographics 2000 Retail & Media Mail Study. We will focus on how consumers research products online, first-time buyer promotions, gifts, and customer service.
by Christopher Kelley with James McQuivey, Ph.D., Becky Bermont

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THE BIG PICTURE
The eCommerce Lineup
Researched Goods Are Not Researched Equally
Canadians Like A Brick-And-Mortar Backbone
New Buyers Show Up In The Unlikeliest Of Places
TOPIC INSIGHTS
Online Gift Buying: Signed, Sealed, And Delivered
Few Web Buyers Give Online Gift Certificates
Frequent Web Buyers Love First-Time Buyer Offers
Online Consumers' Virtual Coupon Clipping
Web Retailers' Customer Service Satisfies Shoppers
Pure Plays' Failures Don't Bother Web Buyers
Privacy Concerns Hold Back eCommerce Growth
METHODOLOGY
  
DATA POINTS
More Men Surf Before They Buy
American Express Boasts A Sophisticated Cardholder
Experienced Web Buyers Experiment With New Sites
ENDNOTES
  
You can find more information about the data on the Survey & Data page online. From this page, clients who have purchased Technographics Data & Services will be able to download the Survey Instrument and accompanying data.

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