Data Overview

May 2001

Personal Finance Data Overview: Consumer Technographics North America

Kenneth Clemmer 		This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2001 Personal Finance Online Study. We examine how the Web and new technology impact consumers' financial lives.
by Kenneth Clemmer with Michael Gazala, Alanna Denton, Resa Broadbent

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THE BIG PICTURE
Appraising Americans' Financial Portfolios
Who's Who In Our Investor Segments
Online Banking, Circa 2001
Online Mortgages Keep Chugging Along
Online Insurance: One Step Forward, Two Steps Back
TOPIC INSIGHTS
How Banks Rank With Online Consumers
Comparing Canadian And US Financial Consumers
Online Bill Payment Gathers Momentum
The Word Is Out About New Payment Systems
Aggregation: Almost Too Small To Measure
Where's The Demand For Wireless?
METHODOLOGY
  
DATA POINTS
Older Wired Consumers Sign Up For Direct Deposit
Frequent Business Flyers Are Attractive Financial Targets
Political Leanings Follow The Almighty Dollar
ENDNOTES
  
You can find more information about the data on the Survey & Data page online. From this page, clients who have purchased Technographics Data & Services will be able to download the Survey Instrument and accompanying data.

 

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