Data Overview

March 2003

Media & Marketing March 2003 Data Overview: Covers Media Use, Streaming And Downloading, Online Ads, And Email Marketing

Chris Charron 		This Data Overview is a graphical analysis of the Media portion of Forrester's Consumer Technographics 2003 North America Retail & Media Online Study. We look at how consumers use the Internet to peruse content, download music and video, and control various forms of online advertising -- including email.
by Chris Charron with Gillian DeMoulin

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THE BIG PICTURE
Consumers Rely More On The Net For Content
Downloading Beats Streaming Hands Down
Napster's Demise Hasn't Stopped Audio File Sharing
Consumers Shun Ads In Record Numbers
Broadband Won't Save Online Ads
Email Still Irritates Consumers . . .
. . . But Email Marketing, With Permission, Works
How Consumers Navigate The Web
METHODOLOGY
  
ENDNOTES
  
You can find more information about the data on the Survey & Data page online. From this page, clients who have purchased Technographics Data & Services will be able to download the Survey Instrument and accompanying data.

 

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