Data Overview

January 2004

How Consumers Buy Financial Products

Ron Shevlin 		Nearly four in 10 US consumers younger than 40 researched a banking product online last year. And 65% of those who did visited multiple sites. But the need for help and security fears kept applications offline.
by Ron Shevlin with Bill Doyle, Tom Watson

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THE BIG PICTURE
How Consumers Research Banking Products
Paths To Online Purchase For Credit Products
Paths To Online Purchase For Deposit Products
TOPIC INSIGHTS
Online Credit Activity By Generation
Online Deposit Activity By Generation
Online Application Deterrents By Generation
Online Banking Behavior By Other Demographics
Channel Breakdown By Product: 2003 To 2004
METHODOLOGY
  
ENDNOTES
  
You can find more information about the data on the Survey & Data page online. From this page, clients who have purchased Technographics Data & Services will be able to download the Survey Instrument and accompanying data.

 

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