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Brief

March 13, 2003

Online Newspapers Don't Stop The Press Yet

Reineke Reitsma
Europeans -- especially Northern Europeans -- enjoy reading newspapers but are less keen on the online versions. In pioneer market Sweden, a high 29% of consumers read newspapers online, but other markets lag behind. Across Europe, online readers often turn to their offline paper's competitors.
by Reineke Reitsma with Joost van Kruijsdijk, Dr. Therese Torris


 
FIGURES & DATA
Figure 1.  Readers Still Mostly Consume Newspapers Offline
   

 

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Analyst: Reineke Reitsma
Document Type: Brief

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