Wireless LAN Infrastructure Hardware, Tech Marketing Tools & Best Practices, Local Area Networks, Broadband & Home Networking, Consumer Technology Adoption, Consumer Electronics, Networking, High-Tech, Tech Marketing Strategies, Telecommunications Services
Sally serves Consumer Product Strategy professionals. Her research focuses on consumer broadband, voice over IP, public wireless access, evaluating industry trends, and smart marketing for the services providers and device manufacturers that support these markets. Sally also analyzes Forrester's Consumer Technographics® data to write about the demand side of these markets, including consumer adoption, behavior, and preferences. Her work has been cited in The Wall Street Journal, xChange Magazine, ZDNet, New Telephony, and Fortune, and she has appeared on CNBC.
Prior to her work as an analyst, Sally served as a researcher at Forrester. In that role, Sally contributed to research on a variety of topics, including business-to-consumer (B2C) marketing, consumer media habits, the consumer PC market, and consumer broadband adoption. She also conducted quantitative analysis of consumer trends across various technologies using Forrester's Consumer Technographics data.
Sally received a B.A. in economics, with honors, from Wellesley College.
Broadband Growth Slows Further In The Tough Economic Climate October 24, 2008 BookmarkPDF
Cable Voice Brings VoIP Into The Mainstream October 06, 2008 BookmarkPDF
Multiple Identities Allow Teens To Create Boundaries In Online Social Networks September 09, 2008 BookmarkPDF
Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped August 06, 2008 (Rating: 7) BookmarkPDF
Benchmark 2008: Broadband Dominates The Home Internet Access Market July 21, 2008 BookmarkPDF
Best And Worst Of Service Provider Customer Service November 2008 Receive an alert when this document is published: email RSS
Sally enjoys running, baking, and reading.
