Search Marketing, Marketing & Advertising, Interactive Marketing Organization, Interactive Marketing, Media & Entertainment, Online Advertising
Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her eight years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses and marketing planning tools and has also been part of Forrester's sales and consulting organizations.Shar's research focuses on overall interactive marketing strategies, crafting efficient, effective interactive programs, organizing for interactive marketing and integrating interactive channels into the rest of the marketing mix. Specific channels addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including Home Depot, British Airways, and Buena Vista Home Entertainment. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.A popular speaker, Shar has been seen on stage at ad:tech, DMA, and the Email Service Provider Coalition events, among others. She is also widely quoted in the press including such media outlets as The New York Times, BusinessWeek, Fortune, The Wall Street Journal, and is a frequent guest on National Public Radio and CNBC.
Shar is a graduate of Harvard University.
The Interactive Marketing Maturity Model November 19, 2008 BookmarkPDF
Who Still Loves Ads? November 07, 2008 (Rating: 10) BookmarkPDF
Know Your Online Video Audience November 04, 2008 (Rating: 9) BookmarkPDF
US Financial Services Interactive Spend Outpaces Other Industries October 07, 2008 BookmarkPDF
Case Study: Epicor Software Uses Personas To Boost B2B Search Marketing Results September 29, 2008 (Rating: 10) BookmarkPDF
Forrester Wave: Search Marketing Agencies December 2008 Receive an alert when this document is published: email RSS
How The Recession Will Affect Interactive Marketing March 2009 Receive an alert when this document is published: email RSS
The Future Of Search March 2009 Receive an alert when this document is published: email RSS
The Best And Worst Of Search Marketing March 2009 Receive an alert when this document is published: email RSS
The Online Advertising Supply Chain March 2009 Receive an alert when this document is published: email RSS
Shar is a singer and actress who enjoys starring in community theatre productions.
