Forrester: - Making Leaders Successful Every Day

	Peter Kim Senior Analyst

Research Coverage

Marketing Service Providers, Marketing & Advertising, Brand Monitoring, Social Marketing, Advertising Agencies, Marketing Organization & Culture, Mobile Marketing, Brand Management, Emerging Marketing Channels, Marketing Talent & Skills, Interactive Marketing

Research Focus

Peter primarily contributes to Forrester's offering for Interactive Marketing professionals. His research focuses on mobile marketing and advertising, blogging, and developing interactive skills. He has also authored Forrester Big Ideas on marketing organization and advertising agencies.

 

Previous Work Experience

Prior to joining Forrester, Peter was an international marketing manager at PUMA AG. He was responsible for global creative production and traffic, built the firm's first internal creative team, and managed marketing finance. He also architected PUMA's global digital marketing presence and built eCommerce businesses in both the US and EU. Prior to PUMA, Peter was a principal consultant with Razorfish, where he formulated digital strategies for Fortune 100 companies. Peter began his career at Coopers & Lybrand as a research analyst focusing on the energy industry.
Peter has been widely quoted on marketing in the press, including media outlets such as Advertising Age, Brandweek, and The Economist, as well as appearances on CNBC, CNN, and NPR. In addition to speaking at and moderating panels for the ARF, AMA, DMA, and WOMMA, he has keynoted Forrester's Marketing Forum, managed track content for Forrester's Consumer Forum, and spoken at Forrester's Consumer Marketing Forum EMEA.

Education

Peter holds a B.A. from the University of Pennsylvania and an M.B.A. from the Darden School at the University of Virginia.

Latest Research

Planned Research