Henry H. Harteveldt Henry H. Harteveldt
Vice President, Principal Analyst

Research Coverage

Travel Technologies, Leisure Travelers, Travel Marketing, Travel, Consumer Travel, Travel Distribution, Business Travelers

Research Focus

Henry joined Forrester in January 2000, to lead the its worldwide travel industry practice. Henry's research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will impact the way they market, sell, and distribute their products and services.

Henry's research at Forrester has served to define strategy and opportunity across the travel industry, and functions as a leading indicator of key trends and innovation. Recent key research by Henry identified the opportunity presented by mobile data services for travel marketing, customer service, and distribution; recognized the need for the industry to humanize the digital travel experience by making the human benefits more visible than the technology; and noted the first-ever decline in the number of online travel buyers, coupled with a growth in the use of offline travel agencies.

 
 

Previous Work Experience

Named one of the 33 most influential people in the travel industry by Travel Weekly magazine in November  2007, Henry is a regular commentator in broadcast and print media. Henry serves on the board of directors of the Association of Travel Marketing Executives (ATME) and the advisory board of Travel Distribution Report. Henry was a co-founder of the annual TravelCom travel industry conference, and serves as a member of the Travel Industry Association's eCommerce advisory committee.

Henry's travel industry marketing, planning, and distribution experience includes leadership roles at GetThere, Fairmont Hotels & Resorts, The Trump Organization, and Continental Airlines.

 

Education

Henry is a graduate of the Tulane University School of Business in New Orleans, and he is based in San Francisco.

 

Latest Research

Planned Research

Development Standards In Travel September 2008
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A 12-Step Program To Improve Travel eBusiness Performance September 2008
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Three-Dimensional eBusiness October 2008
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2008 Airline Competitive Site Assessment November 2008
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Recent Media Citations
CNN, "Airline Industry," July 19, 2008
BtoB Magazine, "Most Airlines Shun Marketing As Way To Fly Through Storm," July 14, 2008
Reuters, "US Online Agencies Look To Duck Travel Slump," June 20, 2008
The Wall Street Journal, "Site Offer Peek At Salaries," June 11, 2008
San Francisco Chronicle, "United Airlines, US Airways Drop Merger Talks," May 31, 2008