Wireless LAN Infrastructure Hardware, Tech Marketing Tools & Best Practices, Local Area Networks, Broadband & Home Networking, Consumer Technology Adoption, Consumer Electronics, Networking, High-Tech, Tech Marketing Strategies, Telecommunications Services
Sally serves Consumer Product Strategy professionals. Her research focuses on consumer broadband, voice over IP, public wireless access, evaluating industry trends, and smart marketing for the services providers and device manufacturers that support these markets. Sally also analyzes Forrester's Consumer Technographics® data to write about the demand side of these markets, including consumer adoption, behavior, and preferences. Her work has been cited in The Wall Street Journal, xChange Magazine, ZDNet, New Telephony, and Fortune, and she has appeared on CNBC.
Prior to her work as an analyst, Sally served as a researcher at Forrester. In that role, Sally contributed to research on a variety of topics, including business-to-consumer (B2C) marketing, consumer media habits, the consumer PC market, and consumer broadband adoption. She also conducted quantitative analysis of consumer trends across various technologies using Forrester's Consumer Technographics data.
Sally received a B.A. in economics, with honors, from Wellesley College.
Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped August 06, 2008 (Rating: 8) BookmarkPDF
Benchmark 2008: Broadband Dominates The Home Internet Access Market July 21, 2008 BookmarkPDF
Benchmark 2008: Telcos Struggle To Retain Business From Generations X And Y July 21, 2008 BookmarkPDF
Home Workers Buy Telecom Services Like Consumers June 11, 2008 BookmarkPDF
Making Experience An Integral Part Of Customer Service May 12, 2008 BookmarkPDF
VOIP Forecast 2008 To 2013 August 2008 Receive an alert when this document is published: email RSS
The Wireline Access Technologies Forecast and the experiences that are enabled by them October 2008 Receive an alert when this document is published: email RSS
The State Of Broadband October 2008 Receive an alert when this document is published: email RSS
Best And Worst Of Service Provider Customer Service November 2008 Receive an alert when this document is published: email RSS
Sally enjoys running, baking, and reading.
