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	Brian Haven Senior Analyst

Research Coverage

Marketing & Advertising, Brand Monitoring, Brand Strategy, Brand Management, Social Computing & Web 2.0, Interactive Marketing Organization, Emerging Marketing Channels, Interactive Marketing, Customer Experience

Research Focus

Brian serves Marketing Leadership professionals. He is an industry expert in social media and Social Computing. As companies continue to struggle with their role in emerging channels, Brian helps these companies understand these new channels and determine their credibility in the space. His research focuses on engagement -- key to understanding the dialogue companies have with their customers and how to measure those activities. He also conducts research in corporate social responsibility, corporate citizenship, and green marketing. Building on his design background, Brian also performs research and brings insight into the importance of design thinking in innovation, new product development, qualitative research techniques, service design, and marketing.

Previous Work Experience

Prior to joining Forrester Research, Brian was a design researcher and strategist for Catapult Thinking, a design consulting firm focusing on communication, product, and brand strategy. He conducted and directed qualitative (ethnographic-based) research efforts for companies in the consumer electronics, manufacturing, and financial services industries. This research led to analysis and strategic initiatives helping clients improve their brand and communications as well as introducing a new understanding of their customers. Prior to his design consulting, Brian was the senior interaction designer at InnoVentry, a Wells Fargo spinoff focused on the design, development, and deployment of advanced ATM and check cashing machines.

 

Education

Brian earned a master of design degree in interaction design from Carnegie Mellon University and a B.S. in business administration and marketing from California State University, Fresno. In 2002, while at Carnegie Mellon, Brian initiated research on emerging technology trends which became the focus of his thesis work that analyzed consumers' interaction with, and modification of, products and media without the consent of the original creator. He identified these consumer-driven activities and explored their effect on the people and enterprises that created them (a precursor to Social Computing).

 

Latest Research

Planned Research