Marketing & Advertising, Direct Marketing, Brand Strategy, Brand Management, In-Store Marketing, Loyalty Marketing, Emerging Marketing Channels, Relationship Marketing, Branding
Lisa's research focuses on issues of concern for the Marketing Leadership professional. Lisa helps clients create and deliver compelling brand experiences that drive brand engagement and loyalty in a world of fragmented media and new marketing channels.Lisa's research focuses on brand strategy and how companies can engage consumers online, offline, and in store. Lisa researches how to develop brand strategies in a world changed by technology and how to implement that strategy using technology to enhance the brand experience. Her specific areas of focus include brand strategy, loyalty marketing, cohort Web sites, in-store media, and marketing asset management.
Prior to joining Forrester, Lisa spent more than 15 years in consumer marketing in both brand and direct marketing. She has worked for Fortune 500 manufacturers, retailers, and marketers including Time, American Express, Sears, and Fortune Brands. Lisa has developed and launched award-winning new products and categories in the mass, drug, and office products channels. In her career, Lisa has led brand management, market research, consumer development, Web development, and new product development teams.Lisa has been widely quoted in the press, including such media outlets as Money, US News & World Report, and The New York Times. An accomplished public speaker, Lisa has spoken at numerous client and industry events.
Lisa holds a master's degree from the Kellogg Graduate School of Management, where she concentrated in marketing. She also holds a Bachelor of Arts degree from Yale University.
Social Loyalty June 25, 2008 BookmarkPDF
Balancing The Funnel: Which Consumers Are Loyal? June 17, 2008 (Rating: 9) BookmarkPDF
Case Study: Garden Fresh Restaurant Delivers Lasting Loyalty May 12, 2008 (Rating: 9) BookmarkPDF
Content Consumers Want April 22, 2008 (Rating: 9) BookmarkPDF
The Forrester Wave: Marketing Asset Management, Q1 2008 January 18, 2008 (Rating: 9) BookmarkPDF
Marketing Low Involvement Brands November 2008 Receive an alert when this document is published: email RSS
Loyalty Factors For CPG August 2008 Receive an alert when this document is published: email RSS
Autos Loyalty Problem September 2008 Receive an alert when this document is published: email RSS
Measuring Your Brand Equity October 2008 Receive an alert when this document is published: email RSS
Balancing Push and Pull November 2008 Receive an alert when this document is published: email RSS
