Marketing & Advertising, Direct Marketing, Direct Marketing Measurement, Interactive Marketing, Email Marketing & RSS
Julie serves Interactive Marketing professionals. She researches marketer and consumer use of email and email marketing service providers. Julie helps Forrester clients develop and improve their strategy around email marketing.
Prior to her work as an analyst, Julie served as a researcher for the marketing team. In that role, she provided quantitative research support and oversaw the marketing team's ongoing research panels, including B2B, interactive, and direct marketers. She has written about B2B marketing, advertising, and email and mobile marketing. Julie also served as a data advisor on Forrester's Consumer Technographics team, participating in survey design and data analysis and advising clients in the advertising and media sectors. Before joining Forrester, she conducted research in the nonprofit sector.
Julie graduated magna cum laude from Cornell University with a B.A. in linguistics and cognitive psychology. She also earned an Ed.M. from Harvard University with a focus on administration, planning, and social policy.
How To Measure The Value Of An Email Address May 16, 2008 BookmarkPDF
Break Free From Bad Email April 16, 2008 BookmarkPDF
Please Don't Go! March 10, 2008 BookmarkPDF
How To Move Email Marketing Forward In 2008 February 22, 2008 BookmarkPDF
Responsys Continues Its Email Reign December 20, 2007 BookmarkPDF
Reduce Email Volume To Increase Results July 2008 Receive an alert when this document is published: email RSS
What Invites Email Opens June 2008 Receive an alert when this document is published: email RSS
How To Reach Consumers With Multiple Email Addresses August 2008 Receive an alert when this document is published: email RSS
The 12 Best Email Business Practices September 2008 Receive an alert when this document is published: email RSS
Email Marketing In Black And White June 2008 Receive an alert when this document is published: email RSS
