Marketing & Advertising, Market Research Case Studies, Consumer Packaged Goods, High-Tech, Market Research Tools & Best Practices, Market Research Tools, Market Research Best Practices, Professional Services, Market Research Segmentation
Brad serves Market Research professionals, focusing on how to make them more successful within their organizations. His research includes the intersection of technology and market research — both primary and secondary — best practices in managing market research vendors, optimal approaches for B2B and B2C primary research, effective internal communications to enhance market research buyers' effectiveness within their organizations, and the optimal research life cycle of bringing products to market.
Brad has more than 18 years of market research experience, attained both as a provider and a client. Prior to becoming a Forrester analyst, Brad was director of custom research at Forrester. He has specialized in consumer and B2B research to support bringing technology products to market and helping clients succeed in newly competitive markets. Prior to Forrester, he held positions such as VP at ComScoreQ2, president of Censydiam USA, and MSI consulting. He also has held several line marketing postings within organizations such as IBM/Lexmark, PC Connection, and Radnet.Some of Brad's publications and lectures include: the introduction to The Naked Consumer Today; "Great Marketing Failures, and How to Avoid Them with Motivational Market Research," Boston ESOMAR conference; and Market Research: Planning and Striking an Appropriate Balance for Business Results.
Brad received a B.A. from Dickinson College, where he graduated with honors and Phi Beta Kappa. He holds an M.A. from the University of Toronto and an M.B.A. from Yale University.
Best Practices: Why Customer Satisfaction Studies Fail August 13, 2008 (Rating: 10) BookmarkPDF
Inquiry Insights: Why Do So Many Roles Have Market Research Questions? June 30, 2008 BookmarkPDF
Is The Long Online Panel Quality Nightmare Over? June 09, 2008 (Rating: 9) BookmarkPDF
Why Good Segmentations Fail May 06, 2008 (Rating: 9) BookmarkPDF
Will Web 2.0 Transform Market Research? April 24, 2008 (Rating: 9) BookmarkPDF
CRM integration driving obsolescence of satisfaction studies? September 2008 Receive an alert when this document is published: email RSS
Web 2.0 Merges Qualitative And Quantitative Research October 2008 Receive an alert when this document is published: email RSS
Panel Quality Ascendant, How The Market Is Reacting October 2008 Receive an alert when this document is published: email RSS
Web 2.0 Continues To Morph Market Research January 2009 Receive an alert when this document is published: email RSS
Optimal Organizational Structure For Market Research Effectiveness September 2008 Receive an alert when this document is published: email RSS
Brad enjoys photography, hiking, and chasing his twin boys around the house.
