eBusiness/eCommerce, Business-To-Consumer eCommerce, Retail
Carrie serves eBusiness, Channel & Product Management professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for The State of Retailing Online, a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Streamline, Frontgate, PlanetAll, Barnes & Noble, QVC, and TV Guide.Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
How To Get Customers To Shop Online April 16, 2008 (Rating: 10) BookmarkPDF
eBusiness Sales Strategies: Room For Improvement March 14, 2008 BookmarkPDF
Web Buyers - And Their Expectations - Grow Up March 11, 2008 (Rating: 8) BookmarkPDF
eBusiness Managers' 2008 Budget Outlook February 05, 2008 BookmarkPDF
Retail Channel Surfers Prefer To Buy Offline December 19, 2007 BookmarkPDF
Carrie is now based in San Francisco.
