Marketing Measurement, Marketing & Advertising, Direct Marketing, Consumer Packaged Goods, High-Tech, Marketing, Travel, Financial Services, Professional Services
Mary Beth serves Marketing Leadership professionals. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability and measurability of marketing. Her current research areas touch marketing strategy, integrated marketing, and online advertising and search marketing in Europe. Mary Beth is based in Paris.
Prior to joining Forrester, Mary Beth spent more than 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Nestlé, Unilever, IBM, and Air France. She began her career in direct and database marketing, working with clients American Express and AT&T.
Mary Beth holds a bachelor's degree in journalism from Drake University, US.
CDI: Defined But Not Adopted August 27, 2008 BookmarkPDF
Ubiquitous Marketing July 17, 2008 (Rating: 10) BookmarkPDF
Social Computing: Some Americans Do It All June 12, 2008 BookmarkPDF
Social Multitaskers Will Have The Highest Social Value April 24, 2008 (Rating: 10) BookmarkPDF
Collaborate With WOM Youth March 10, 2008 (Rating: 8) BookmarkPDF
Social Computing and Luxury - Can There Be Access To The Myth? November 2008 Receive an alert when this document is published: email RSS
Marketing Measurement Priorities January 2009 Receive an alert when this document is published: email RSS
Effect of Mass on Luxury Products November 2008 Receive an alert when this document is published: email RSS
Marketing Measurement Framework December 2008 Receive an alert when this document is published: email RSS
Does TV Work? October 2008 Receive an alert when this document is published: email RSS
Mary Beth loves food, wine, and cooking. She has a small kitchen but an enormous collection of cookbooks.
English, French
