Web Site Design, Usability Testing, Personas, Customer Experience Management, Design & Usability Processes, Customer Experience
Harley serves Customer Experience professionals and leads a research team covering topics ranging from organization, culture, and process issues to analytics and testing tools. Harley's personal coverage areas include Web site design, persona development, design agencies, Web site reviews, brand image reviews, and cross-channel reviews.
Harley came to Forrester in 1998 after spending 18 years designing and building interactive services for companies such as Dow Jones, AT&T, MCI, Prodigy, and Sears. Most recently, he was at Dow Jones Markets, where he was responsible for international Web sites targeted at brokers and traders. He was also responsible for the design, hosting, and operation of the Markets' intranet site, which later became the intranet site for all of Dow Jones.Prior to Dow Jones, Harley was at AT&T Labs, where he designed the user experience for projects like a search engine enhanced with ontologies (two patents awarded), a universal email/telephone/fax message center, and a Web-based community calendar. He originally joined AT&T as the creative director of its personal online services group. Before AT&T, Harley worked as a consultant for the MCI/News Corp. online joint venture as creative director of Prodigy (a pre-Web online service) and at Sears, where he was part of a team that created the first catalog on a videodisk.
Harley holds a master of science degree in advertising from the University of Illinois, Urbana.
Persona Reviewers' Guide December 17, 2007 BookmarkPDF
Topic Overview: Customer Experience September 12, 2007 (Rating: 6) BookmarkPDF
Microsoft Buys aQuantive: The Future Of Avenue A | Razorfish Is Unclear May 23, 2007 (Rating: 10) BookmarkPDF
Forrester Web Site Review Scorecard April 20, 2007 BookmarkPDF
WSR 6.0 Reviewers Guide February 01, 2007 BookmarkPDF