Marketing & Advertising, Consumer Packaged Goods, Interactive Marketing, Media & Entertainment, Consumer Packaged Goods Marketing, Retail
Christine serves Interactive Marketing professionals. She leads a research team covering topics ranging from word-of-mouth marketing, search marketing, Social Computing and Web 2.0 to email marketing and RSS. Christine's own coverage area focuses on general interactive marketing trends.
Since joining Forrester in 1998, Christine has covered a variety of technology markets and technology-enabled business trends. From 2001 to 2006, Christine led Forrester's CP research on marketing, sales, and supply chain processes. In that capacity, she spearheaded research on RFID adoption in consumer products and retail. She is the primary author of Forrester's first RFID report, entitled "RFID: The Smart Product (R)evolution." Prior to leading this CP research, Christine was an analyst on the eBusiness organization & services team at Forrester. Christine began her career at Forrester as a research associate in the software strategies group.
Christine has been widely quoted in the press, including such media outlets as The Wall Street Journal, The New York Times, The Globe and The Mail, The Boston Globe, and Fortune. An accomplished public speaker, Christine currently champions and hosts Forrester's long-running Consumer Forum, an event attracting more than 600 marketing executives. She has delivered keynotes at many events, including Forrester's Consumer Forum, Executive Forum, and Consumer Packaged Goods (CPG) Summit.
Until becoming the Interactive Marketing research director in 2007, Christine was a primary contributor to Forrester's offerings for the Marketing Leadership professional, as well as a frequent contributor to the Interactive Marketing professional. This coverage included marketing measurement strategies, marketing as a driver of corporate innovation, and the role of mobile channels in the overall marketing mix. Prior to joining Forrester, Christine worked for the US Department of Health & Human Services.
Christine is a summa cum laude graduate of Loyola University, New Orleans.
Boomer Women = Big Money For Marketers August 21, 2007 BookmarkPDF
Want To Nurture Next-Generation Marketing Skills? August 07, 2007 BookmarkPDF
Case Study: Wachovia Embraces Scientific Measurement July 17, 2007 BookmarkPDF
Case Study: Allstate Masters Marketing Measurement June 04, 2007 BookmarkPDF
Vendors Ease Mobile Marketing's Growing Pains May 21, 2007 (Rating: 8) BookmarkPDF
