Pete Marston Pete Marston
Analyst, CRM

Research Coverage

Customer Relationship Management, Sales Force Management, Software As A Service, Outsourcing, High-Tech, IT Services, Financial Services, Telecommunications Services, Professional Services, Packaged Applications, Partner Relationship Management

Research Focus

Pete serves Business Process & Applications professionals. His focus is on sales force automation (SFA) and mobile customer relationship management (CRM). As part of his CRM coverage, he also researches partner relationship management and software-as-a-service (SaaS).

Previous Work Experience

Prior to joining Forrester, Pete served as a program manager for Molecular, a middle-tier user experience design and Web technology services firm based in Watertown, Mass. While at Molecular, Pete's responsibilities focused on account management as well as planning, managing, and overseeing delivery of experience design and Web site development projects for clients in the financial services, retail, and public services arenas. Pete also served as a senior consultant with KPMG Peat Marwick (now BearingPoint) for nearly five years where he managed and supported CRM software implementations for clients in the publishing, professional services, and automotive industries.

Education

Pete earned his M.B.A. from Babson College and also holds a B.A. in economics from Connecticut College.

Latest Research

Planned Research

CRM Wave - Sales Management Solutions October 2008
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B2B eCommerce Market Overview July 2008
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B2B Ecommerce Assessment Framework January 2009
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TEI: SaaS vs On Premise CRM January 2009
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The State of Incentive Compensation Mgmt December 2008
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Did You Know?

Pete enjoys kiteboarding, alpine skiing, lacrosse, snowmobiling, and motocross.


Pete Marston serves Business Process & Applications professionals.
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Recent Media Citations
CIO, "Five Best Practices For Implementing SaaS CRM," June 2, 2008
The Wall Street Journal, "Starting Up: What's CRM?," April 4, 2008
destinationCRM.com, "Sales Hits The Road," November 22, 2007
IT Week (UK), "NetSuite Supports App Customisation," October 24, 2007