Forrester: - Making Leaders Successful Every Day

	Andrew Parker Vice President, Research Director

Research Coverage

IT Strategic Planning, IT Infrastructure & Operations, Systems Integration, Media & Entertainment, Telecommunications Services, IT Management, Offshore Services, Computer Architectures, High-Tech, Outsourcing, IT Services, IT Strategy, Planning, & Governance, Professional Services

Research Focus

Originally from London and now based in Amsterdam, the Netherlands, Andrew serves Sourcing & Vendor Management professionals and is joint global leader of the team that delivers research and consulting to help these professionals. As an expert in IT services, outsourcing, and offshoring, Andrew has pioneered coverage of these issues in the EMEA region for Forrester during an eight-year career with the company. He has contributed to powerful new thinking on the role of IT services for the enterprise and helped shape Forrester's view of the convergence between IT and telecom services in enterprise markets.
As an analyst, Andrew has focused on strategic buy-side and sell-side IT services issues, offering insight and advice to both end users and service providers. His recent work revolves around the changing patterns of demand for IT services globally and the emergence of a new ecosystem among supply-side companies in response. He co-developed Forrester's Adaptive Sourcing model: a new framework for IT outsourcing that acknowledges buyers' increasing need for flexibility and innovation embedded in the pricing and service delivery of outsourcing relationships. Current research activities deal with the IT services buying behaviors of European enterprises, the emergence of global delivery capabilities among European IT services firms, and the evolution of vendor governance and vendor management groups in large European companies.

Previous Work Experience

Before joining Forrester, Andrew was a freelance journalist working mainly for the Financial Times group in London. He was also joint owner of a specialist consulting company, Web Centric, which worked with major companies in applied IT and IT marketing projects. Andrew has 30 years' experience in industry and commerce, with spells in the manufacturing sector, aviation electronics, and specialist media. His research has been widely cited in the business press — including titles such as The Wall Street Journal, BusinessWeek, and The Economist — and the IT trade press.

Education

Andrew holds a B.Sc. degree in microbiology from the University of London and a diploma in marketing from the UK Chartered Institute of Marketing. He is a member of the Chartered Institute of Marketing in the UK and belongs to the Institute of Directors in London.

Latest Research

Did You Know?

With the longest  tenure at Forrester of any EMEA-based analyst, Andrew has almost nine years of experience in the role. A polymath, Andrew has professional marketing qualifications, experience of general management at board director level, and a business career that ranges from Internet start ups to periods at large companies such as GEC (the UK-based engineering giant) and the Canadian Thomson Corporation. He is a member of the UK Institute of Directors.  Andrew is a keen sailor, keeping his own boat in Monnickendam near Amsterdam, and with a background in racing sailing at top amateur level. Other interests range across travel, skiing, wine, literature, and the history of architecture.