Social Computing & Web 2.0, Customer Experience
Jaap serves Marketing Leadership professionals and leads a team, based in Europe and the US, that researches how Chief Marketing Officers and their teams can harness emerging consumer trends, benefit from market and technology change, differentiate the brand experience, maximize the ROI of the marketing and media mix, demonstrate the value of marketing, and build a high-performance team and business partnerships. Jaap's own research focuses on the impact of Social Computing and Web 2.0 on the way that brands and media firms communicate with their target consumers.
Before joining Forrester, Jaap held senior positions in business strategy and marketing in KLM Royal Dutch Airlines/Alitalia. He developed KLM's overall eBusiness strategy, managed business-to-business marketing, and started the eBusiness company and brand Traxxer. Before that, Jaap helped set up distribution firm Galileo in various management team positions. His prior experience includes IT consulting and defense industry research.
Jaap holds a degree in aerospace engineering from Delft University in the Netherlands.
Marketing Cuts Budgets By 3% In A Downturn April 09, 2008 BookmarkPDF
The Challenges Of CMOs In 2008 March 28, 2008 (Rating: 10) BookmarkPDF
CC/EOs Give Customer Experience A Lasting Boost January 10, 2008 BookmarkPDF
Designing The Channel Mix Bottom-Up January 09, 2008 (Rating: 0) BookmarkPDF
Net Marketing Will Take 18% Of Budget By 2012 January 09, 2008 BookmarkPDF
Selecting Sustainable Marketing Vendors May 2008 Receive an alert when this document is published: email RSS
Marketing Budget 2008 August 2008 Receive an alert when this document is published: email RSS
Case Study: CMO-CIO Collaboration June 2008 Receive an alert when this document is published: email RSS
Developing Future Marketing Leaders October 2008 Receive an alert when this document is published: email RSS
Building A Business-Driven Marketing Team November 2008 Receive an alert when this document is published: email RSS
