Forrester Research

	Laura Ramos Vice President, Principal Analyst

Research Coverage

Search Marketing, Marketing & Advertising, Brand & Product Web Sites, Direct Marketing, Manufacturing, Business-To-Business eCommerce, Loyalty Marketing, Interactive Marketing, Media & Entertainment, Financial Services, Healthcare & Life Sciences, Lead Management, Relationship Marketing, Marketing Measurement, Social Marketing, Telemarketing & Telesales, High-Tech, Insurance, Energy & Utilities, Healthcare & Life Sciences Marketing, eBusiness/eCommerce, Acquisition Marketing, Professional Services, B2B Marketing

Research Focus

Laura serves Technology Product Management & Marketing professionals and primarily conducts research for Forrester's clients who are business-to-business (B2B) marketers. Her key research areas include tracking overall B2B marketing trends and issues, the integration of traditional and digital B2B marketing tactics, emerging B2B marketing trends in social media use, best practices in interactive demand generation (including email, search engine marketing, blogging, podcasting, RSS feeds, online video, Web seminars, social networking, etc.), B2B marketing measurement, and the use of technology to enrich the online B2B customer experience. Laura's work also focuses on effective lead management, lead nurturing, sales and marketing integration, the development of targeted messaging and winning value propositions, installed base marketing, and the use of digital media and the Web to build customer engagement.
For the past several years, Laura has authored and advised Forrester clients on vertical industry and technology research. When Laura focused on healthcare and life sciences, she wrote about how the pharmaceutical industry uses technology to streamline clinical trials, regulatory approvals, information management, and drug supply tracking. As part of the Information & Knowledge Management team at Forrester, Laura also researched the portal and enterprise search markets and demonstrated a deep knowledge about how businesses invest in enterprise search, taxonomy, automatic classification, and enterprise portals that drive business process change and foster collaboration.

Previous Work Experience

Laura came to Forrester through its acquisition of Giga Information Group and has more than 25 years of experience in the design, development, and marketing of computer hardware and software. Prior to joining Giga, she was the director of product marketing at Verity, a well-known search provider, and Stratify, an early-stage company now producing legal discovery solutions for litigation. She has held marketing director positions at Vitria Technology, Sybase, and Tandem Computers, where she defined, launched, and marketed a wide range of software products.
Laura has been a keynote speaker at Forrester's Marketing and IT Forums, as well as at numerous other events. She was named to BtoB magazine's "Who's Who" list in 2007.

Education

Laura holds an M.B.A. from the Leavey School of Business at Santa Clara University, where she graduated Beta Gamma Sigma, and a B.S. in mechanical engineering from Stanford University.