Report

October 2001

• Email access and use is exploding . . .
• . . . but privacy legislation isn't helping marketers.

• Consumers are ready and willing to sign up . . .
• . . . and they will give permission -- to receive good content.
• Opt-in is the only way to preserve email ROI.

• ISPs to provide filtering services.
• Google will launch email agents.

• Figure 1.  Email Drives Net Adoption And Use
• Figure 2.  Email Blossoms In Europe
• Figure 3.  Puzzling Legislative Framework
• Figure 4.  What Consumers Want From Email Marketing
• Figure 5.  Barriers To Email Marketing
• Figure 6.  Europeans Are Ready To Give Permission
• Figure 7.  Profiling Consumers Who Sign Up For Email Marketing
• Figure 8.  Email Marketing Customer Acquisition And Retention Rates

 

• Online Resource
• Methodology
• Related Research