Report

September 1999

Post-Web Retail

Seema Williams 		US consumers will spend $184 billion online by 2004. A new type of retailer will emerge -- post-Web retailers -- that caters to specific customer segments by selling a complete range of products through multiple channels.
by Seema Williams with David Cooperstein, David Weisman, Thalika Oum

MARKET OVERVIEW
  • Online spending won't slow down until 2004.
  • Gen Y will set off another eCommerce surge in 2010.
ANALYSIS
  • Post-Web retailers will emerge to capitalize on the Net's infinite shelf space and rich customer data.
  • These retailers will anticipate shoppers' needs, expand their product assortment, and provide widespread shopping access.
ACTION
  • Merchants must centralize all customer data efforts.
  • Retailers need to expand their product offering immediately.
WHAT IT MEANS
  • Advantages of scale will drive massive retail consolidation.
 
Figures & Data
  • Figure 1.  US Online Retail Projections By Category
  • Figure 2.  The New Retail Growth Spiral
  • Figure 3.  The Number And Spending Of Online Shoppers Will Plateau In 2004
  • Figure 4.  Comparing Old Retail Strategies With Post-Web Retail
  • Figure 5.  Post-Web Retail
  • Figure 6.  Post-Web Retailers Expand Their Offering Through Partnerships
  • Figure 7.  None Of Today's Merchants Are Positioned For Post-Web Retail
   
RELATED MATERIAL 
  • Technology Vendors Interviewed For This Report
  • Retail Experts Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • A farewell to strip malls.
  • Not everyone buys the Web economics story.
  • For you, I take 10% off!
  • Internet, schminternet.
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