Report

December 2000

Customer Heuristics

Carrie Johnson 		Retailers must blend marketing, merchandising, and customer service across channels. This approach -- customer heuristics -- will produce a consistent customer experience that increases satisfaction and sales.
by Carrie Johnson with Lisa Allen, Kristofer Hamel

Archived Teleconference:
Achieving Excellence In eBusiness
Original air date: Wednesday, May 05, 2010
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