Report

August 2001

Effective Email Marketing


Shar VanBoskirk
To make messages relevant to over-emailed consumers, marketers must craft email conversations. They should outsource email services to segmentation and sequencing specialists.
by Shar VanBoskirk with Charlene Li, Jennifer Parr

 

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Analyst: Shar VanBoskirk
Special Feature: Forecasts
Document Type: Report
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