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April 2001
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eRecruiting For Clinical Trials |
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Few trials recruit patients on schedule, and time is money once product patents start to run. The fix? Drug and device firms must form a pro-consumer consortium to create a highly visible site for trial searches. |
by
Michael Barrett
with Eric Brown,
Andrea Cheatham,
Allison Twist |
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- US commercial trials alone require 624,000 volunteers annually.
- Trials fail to meet patient enrollment deadlines almost 80% of the time.
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- Brand, content, and functionality are keys to online recruitment.
- An eRecruitment consortium will galvanize trials.
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- Firms should move early for partnering advantage.
- Today's eRecruiters must retool as service providers.
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- Independent entities will handle data privacy and security.
- Recruitment will draw on altruism and a participatory ethic.
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- Figure 1.
4,360 New Drugs Fill The Pipeline In The US, Europe, And Japan
- Figure 2.
A Funnel Effect Complicates Clinical Trial Recruitment
- Figure 3.
Patients Supplement, Rather Than Merely Accept, Doctors' Efforts
- Figure 4.
eRecruiters Fail On Brand, Content, And Functionality
- Figure 5.
The eRecruiter Scorecard
- Figure 6.
Consortium eRecruitment Serves Industry, Physicians, And Consumers
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- Online Resource
- Companies Interviewed For This Report
- Related Research
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- Shock radio awards X rating to clinical trial ad.
- Quintiles has a hole in its world where WebMD used to be.
- Tennis disrupts an interview with big pharma.
- Who's on first? Who's on at all?
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