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August 2001
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Who Wants Wireless Finance? |
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Where's the demand for wireless finance? Only a small band of well-to-do consumers is likely to invest or bank wirelessly. Ideal wireless finance applications will revolve around transactions that are urgent, simple, and frequent. |
by
Kenneth Clemmer
with Michael Gazala,
Alanna Denton |
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- While 40% of US households are online and own devices, fewer than 5% are interested in wireless financial services.
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- Consumers will conduct urgent, simple, and frequent transactions -- like stock quotes for active traders -- wirelessly.
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- Build sync-banking applications for PDA users.
- Greenlight wireless app development to lure active traders.
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- Figure 1.
Nearly 60% Of Americans Are Device Owners
- Figure 2.
Examining Different Online Device Owners
- Figure 3.
Few Consumers Are Interested In Wireless Finance
- Figure 4.
Profiling Consumers Who Are Interested In Wireless Finance
- Figure 5.
What's Behind Consumer Interest In Wireless Finance
- Figure 6.
Urgent, Simple, Location-Based Services Will Thrive
- Figure 7.
Online Device Owners Show Little Interest In Financial Applications
- Figure 8.
Interest Rises With Transactions' Urgency, Simplicity, And Frequency
- Figure 9.
Active Traders Are The Best Prospects For Wireless Finance
- Figure 10.
Urgent, Simple, And Frequent Transactions Hold The Most Promise
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