Report

December 2001

• 87% of consumers prefer some content on the Internet.
• Big media's eroding distribution control threatens profits.

• Guides replace distribution as the media industry's core.
• Even as guides create $15 billion in new revenues, media company economics will fall apart.
• Rather than try to become guides, media companies should focus on audiences and content creators.

• AOL Time Warner must keep AOL pure.

• The FCC steps in to regulate guides.

• Figure 1.  New Choices And Competitors Fragment Audience Coalitions
• Figure 2.  Audiences Prefer The Internet For Many Types Of Content
• Figure 3.  Today's Guides And Their Business Models
• Figure 4.  The Media Industry's Model Declines; A New Landscape Emerges
• Figure 5.  What Media Conglomerates Should Do With Their Content Properties

 

• Research Methodology
• Companies Interviewed For This Report
• Related Research

• Listen.com: At last, a viable online distributor?
• TV's church/state separation dissolves.
• BMG backs off copyproof CDs . . . again.