Report

August 2001

Making Enterprise Portals Pay


Frank Gillett
To capitalize on portal potential, firms must overcome organizational and technological challenges. Smart executives will fund common portal infrastructure, corporate topic hierarchies, and great user design.
by Frank Gillett with Charles Rutstein, Saira Khawaja, Christian Buss, Marli Porth

INTERVIEWS
  • Firms have ambitious and expensive plans for portals, with new portal projects costing about $1 million.
  • Sixty-one percent of firms can't identify portal ROI metrics.
ANALYSIS
  • Portals deliver real bottom-line benefits when they move beyond content to include transactional apps.
  • Solving organizational issues is the key to gaining advantage from portal technology.
ACTION
  • Check your data warehouse for taxonomy starting points.
  • Designate a businessperson as portal champion.
WHAT IT MEANS
  • Portal server vendors will seek infrastructure software allies.
  • Enterprise portals will rev up the corporate grapevine, speeding new initiatives and destructive gossip.
 
Figures & Data
  • Figure 1.  Firms Have Big Plans For Their Portals
  • Figure 2.  Firms Worry About Portal Vendors And Organizational Headaches
  • Figure 3.  While Companies Expect Big Benefits, They Aren't Measuring Them
  • Figure 4.  Enterprise Portals Enable A Common Set Of Application Services
  • Figure 5.  Firms Must Address Portal Governance And Technology Challenges
  • Figure 6.  App Servers, Not Portal Servers, Are The Heart Of Enterprise Portals
   
RELATED MATERIAL 
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Microsoft attacks "viruses." Film at 11.
  • Using customers as Guinea pigs.
  • Excuse me, but is that your portal calling?
  • The portal mood ring.

 

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Document Type: Report
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