Report

December 2001

Reinventing Life Insurance Sales


Todd Eyler
Life insurers find it difficult to acquire new customers. Carriers will build life insurance fulfillment engines that aggregate data, configure products, and automate fulfillment to drive new sales through new channels.
by Todd Eyler with Ron Shevlin, Jeremy Sweeney

INTERVIEWS
  • 88% of carriers will sell primarily through their agents.
  • 78% of carriers believe their acquisition costs are too high.
ANALYSIS
  • Life insurers have dug themselves into a hole of low profits.
  • Planned technology outlays won't improve the bottom line.
  • Fulfillment engines will drive sales through third parties.
ACTION
  • Capture and automate underwriting rules.
  • Implement real-time underwriting for low-risk applicants.
WHAT IT MEANS
  • Reinsurers transform life insurance policies into securities.
  • Insurance back offices will become profit centers.
 
Figures & Data
  • Figure 1.  Firms Discuss Their Strategies For Selling Life Insurance
  • Figure 2.  Insurers Rate Agents' Prospecting And Selling Skills
  • Figure 3.  Agents Consume Almost Half Of Premium Dollars
  • Figure 4.  Life Insurance Fulfillment Engines (LIFEs)
  • Figure 5.  LIFEs Emerge Starting In 2005
  • Figure 6.  The Evolution Of LIFEs
   
RELATED MATERIAL 
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • W - W - W - Webinars.
  • BioSignia pushes the envelope a little too far.
  • Answer Financial teeters on the brink.
  • Life insurance agents should go to the zoo to learn how to sell.

 

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