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December 2001
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Making ADSL Broadband Profitable |

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ADSL providers should focus on value-added PC services to improve margins. Launching TV over DSL will help compete with cable but will lose more than 3,000 per subscriber over 10 years. |
by
Lars Godell
with Matthew Nordan,
Mariska Wiersum,
Jessica Roitman,
Matti Koivu |
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- Residential broadband access grew 252% in Europe in 2001.
- ADSL solves coverage, but prices and content still stink.
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- Value-added PC services speed ADSL profit by two years.
- TV over ADSL costs nearly
1,900 per user in year one.
- 24% of European households will use broadband in 2006.
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- Get the access basics right before pursuing new services.
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- Virtual broadband network operators emerge over cable.
- The No. 2 Pan-European broadband player in 2004: Sony.
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- Figure 1.
European Household Internet Penetration By Access Technology, 2001
- Figure 2.
Europe's Broadband Users Remain Young, Wealthy, And Male
- Figure 3.
Broadband's Three Key Barriers: Europe's Scorecard For 2001
- Figure 4.
ADSL Subscriber P&L: Access Only
- Figure 5.
ADSL Subscriber P&L: Access Plus Value-Added PC Services
- Figure 6.
ADSL Subscriber P&L: Access, Value-Added PC Services, And TV
- Figure 7.
Forecast: Europe's Residential Broadband Access, 2001 To 2006
- Figure 8.
Forecast: Europe's Residential Broadband Technology, 2001 To 2006
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- Online Resources
- Companies Interviewed For This Report
- Related Research
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- Broadband customer service in the Netherlands: the lesser of two evils.
- Local-loop unbundling: time for a new approach.
- The killer app remains dirty -- and neglected.
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Special Features
1 Forecast
Research on future technology trends or innovation
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