Report

December 2001

Specialize Your Site's Search

Kyle Johnson 		Site managers struggle to bring the quality of search in line with rising expectations. Questing for all-in-one search doesn't help -- firms must optimize engines to help users locate products or get help or find documents.
by Kyle Johnson with Harley Manning, Paul Hagen, Moira Dorsey

INTERVIEWS
  • 76% of firms rate search as "extremely important."
  • Only 24% consider their search to be "extremely useful."
ANALYSIS
  • Sites should dedicate search engines to specific scenarios.
  • Best practices emerge for developing product, service, and full-text search.
ACTION
  • Turn "no results found" into increased sales.
  • Want search to find more? Publish less.
WHAT IT MEANS
  • Vendors will look for new ways to apply their algorithms.
 
Figures & Data
  • Figure 1.  Firms Try To Do More With Search
  • Figure 2.  Firms Struggle To Meet Their Own Expectations
  • Figure 3.  Menus And Hyperlinks Outperform Search On Most Sites
  • Figure 4.  Search Vendors Have Focused Strengths
  • Figure 5.  Firms Must Prioritize Their Search Needs
   
RELATED MATERIAL 
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Natural language processing: killer app for the shy and retiring.
  • What part of "Escalate my #@%* problem" don't you understand?
  • I do not think that means what you think it means.
  • With competitors like this, who needs friends?

 

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

 
Document Type: Report
Buy Risk Free
Download and print PDF immediately
Price: US $675.00

Add to Cart

Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

corner border corner
Ratings and Comments
NOT YET RATED
Be the first to rate
corner border corner