Report

July 2002

Conversational Content Unlocks Revenue
	New content services won't rescue the telecom industry. Only services that unite content with communication -- what Forrester calls conversational content -- can tap 104 billion in potential new revenue through 2007.
by Michelle de Lussanet with Matthew Nordan, Erin Hollaway, Guus Ackers

Saturation, multibillion-euro investments, and absent killer apps darken Europe's telecom industry.
Desperate for growth, telcos turn to content services.

Content services don't strike gold: Compare 101 billion in communication spending with 89 billion on content.
Conversational content has the potential to draw an average 85 from the wallets of 394 million Europeans in 2007.

Figure 1. Operators Face Market Saturation, High Costs, And Declining Revenue
Figure 2. Providers Prepare For A Future In Content Services
Figure 3. Consumer Communication Spending Exceeds Content Spending
Figure 4. Consumers' Communication Needs
Figure 5. The Three Types Of Conversational Content Services
Figure 6. Profile: Conversational Content For Social Communication
Figure 7. Profile: Conversational Content For Self-Expressive Communication
Figure 8. Profile: Conversational Content For Functional Communication
Figure 9. Forecast: European Conversational Content Potential, 2002 To 2007

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