Report

August 2002

Downloads Save The Music Business

Josh Bernoff 		Labels are in trouble, and it's not from file sharing. To tap into $2 billion in new revenues, they must let people find, copy, and pay for music on their own terms.

MARKET OVERVIEW
  • 31% of consumers download music and burn CDs often.
  • These frequent digital music users buy 36% of all CDs.
ANALYSIS
  • Why the music slump? It's the economy, not downloading.
  • Paid services don't match the "Music Bill Of Rights."
  • Paid downloads will restore sales growth in 2004.
  • In five years, 39% of digital sales will be downloaded singles.
  • Established acts like Springsteen reap download rewards.
WHAT IT MEANS
  • Labels concentrate on promotion and accounting systems.
  • Film studios find that peer-to-peer is great for business.
 
Figures & Data
  • Figure 1.  All Four Digital Music Segments Haven’t Slackened On CD Buying
  • Figure 2.  Current Paid Services Fail The Music Bill Of Rights
  • Figure 3.  Forecast: US Digital Music Users And Downloads, 2002 To 2007
   
RELATED MATERIAL 
  • Online Resources
  • Methodology
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Truth or consequences for beleaguered music executives.
  • Is the server business about to get Real?
  • Finally, an iPod for the rest of us.
  • Can StreamCast survive?

 

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