Report

August 2002

• Media company executives are under intense industry pressure, and many are unsure of how technology can help.
• Technology vendors aren't focused on the media industry.

• Two business goals shape technology priorities: managing customer profitability and accelerating innovation cycles.
• Mapping human workflow and collaborations will help media companies choose vendors.

• Get educated about where Web services fit.

• Figure 1.  Media Companies Face Growing External And Internal Pressures
• Figure 2.  Media Companies Should Use Eight Criteria To Select A BI Platform
• Figure 3.  Consumers Create Value For Media Companies With Three Behaviors
• Figure 4.  Collaboration Tools Provide Specialized Views Into Existing Processes

 

• Online Resource
• Methodology
• Companies Interviewed For This Report
• Related Research

• A vendor turns the table.
• Portal sites -- the biggest and the best audiences.
• Revising the "Daily Miracle."