Report

December 2002

The Best Email Service Providers

Jim Nail 		As email marketing moves from mass messages to consumer conversations, not all vendors make the grade. Top vendors -- DoubleClick, EchoMail, and Bigfoot Interactive -- automate dialogues to maximize results.
by Jim Nail with Chris Charron, Sadaf Roshan

MARKET OVERVIEW
  • All email vendors can handle basic delivery.
  • Supporting cross-channel dialogues is the next frontier.
ANALYSIS
  • Program needs and internal skills drive vendor selection.
  • DoubleClick and EchoMail lead the email vendor pack.
ACTION
  • Understanding relevance is critical to email success.
  • More sophisticated programs will require workflow tools.
 
Figures & Data
  • Figure 1.  Advanced Features And Services Distinguish Vendors
  • Figure 2.  Marketers' Skills And Program Complexity Drive Vendor Needs
  • Figure 3.  Vendors' Strengths Vary Across The Services Spectrum
  • Figure 4.  Forrester Wave™: Email Service Providers, Q4 '02
   
RELATED MATERIAL 
  • Online Resource
  • Methodology
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Skip the inbox. Go straight to the desktop.
  • Search engine optimization: caveat emptor.
  • "Online Advertising: Dead Or Alive?"
  • AOL: moving out of the third world.

 

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Document Type: Report

Special Features

1 Forrester Wave

Graphical vendor ratings

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