Report

May 2003

Who Will Network The Home?

Charles Golvin 		Consumers want home networks for connecting PCs, but they need help. Broadband ISPs, aided by gear makers and retailers, will provide the needed assistance and gain a platform to enhance revenue.
by Charles Golvin with Jed Kolko, Ayanna Lonian

MARKET OVERVIEW
  • Home networks are in 12% of online households.
  • Four times more networked homes choose wires.
  • Networkers are geeks -- for now.
ANALYSIS
  • PCs and broadband drive networks to the masses.
  • Service providers tie networking apps to broadband tiers.
  • 37 million households will have a home network in 2008.
WHAT IT MEANS
  • Content companies and consumers compromise on DRM.
  • Cable companies will no longer be a house divided.
 
Figures & Data
  • Figure 1.  Networks Are For Sharing Resources And Removing Constraints
  • Figure 2.  Ethernet And 802.11g Will Dominate Home Networks
  • Figure 3.  Forecast: US Home Networking Adoption, 2002 To 2008
  • Figure 4.  Networks Embrace PCs, Then Entertainment And Home Automation
  • Figure 5.  Successful Apps Drive Adoption, Enhance Loyalty, And Add Revenue
   
RELATED MATERIAL 
  • Online Resource
  • Research Methodology
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Well, do you have a little box with flashing lights?
  • Consumers say nein to 9.
  • It looks OK to me.

 

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