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June 2003
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Europe's Broadband Focus Shifts To Profit |
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Broadband grew 92% in Europe in 2002; in 2008, 30% of homes will have it. Access providers will shift focus from volume to profit growth by expanding tiered services, scuttling their portals, and rethinking billing. |
by
Lars Godell
with Matthew Nordan,
Manuel Méndez |
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- At the end of 2002, 8% of European households had broadband Internet access.
- Price drops drove penetration growth of 92%.
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- More than 50% of online homes in 2008 will have broadband.
- In Scandinavia and the Netherlands, more than 40% of all households will have it.
- In the next 18 months, access providers' strategies will abruptly swing from growing volume to ensuring profit.
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- Telcos: Delay Ethernet second-mile aggregation to 2005.
- Gird for battle as churn rates triple.
- Get serious about managed service bundles for SMEs.
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- Figure 1.
European Household Internet Penetration By Access Technology, 2002
- Figure 2.
European Broadband Penetration Rose By 92% In 2002
- Figure 3.
The Plummeting "Broadband Premium" Drove Adoption In 2002
- Figure 4.
Forecast: Europe's Residential Broadband Access, 2002 To 2008
- Figure 5.
Forecast: Europe's Residential Broadband Technology, 2002 To 2008
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- Online Resource
- Methodology
- Companies Interviewed For This Report
- Related Research
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- Interested in broadband pork? The EU can help you.
- Will the UK government ever give up its wasteful wireless spectrum auctions?
- Wishful Swedes think they can solve the free P2P headache through legislation.
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