Report

September 2003

The Future Of Amazon.com

Carrie Johnson 		As Amazon looks to extend its retail success through new services, it faces serious challenges. To thrive, Amazon must work overtime to maintain its high-quality user experience while also focusing on its portal play.
by Carrie Johnson with Kate Delhagen, Charles Wilson

MARKET OVERVIEW
  • Amazon has built the world's strongest eCommerce brand.
  • But its expansion plans put the company at a crossroads.
ANALYSIS
  • Competitors like eBay, Wal-Mart, and IBM threaten Amazon's bid to become all things eCommerce.
  • Amazon must focus on its retail business and portal strategy.
  • The difference between "status quo" and "supercharged success" could be $8 billion.
WHAT IT MEANS
  • Amazon will turn to downloads and Asia for growth.
ACTION
  • Retailers: Push for better deal terms and account service.
 
Figures & Data
  • Figure 1.  Amazon's Evolution From Bookseller To Online Superstore
  • Figure 2.  Amazon's Technology Innovation Powers Its User Experience
  • Figure 3.  Amazon's Crown Jewels: Its Powerful Shoppers
  • Figure 4.  Amazon Faces Intense Competition For Growth
  • Figure 5.  Top Commerce Platform Vendors Have The Experience Amazon Lacks
  • Figure 6.  Forecast: US GMS Potential For Amazon, 2003 To 2008
   
RELATED MATERIAL 
  • Online Resources
  • Methodology
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • The search phenomenon results in measurement mania.
  • More on Diller's quest to become the king of eCommerce.
  • Fool us once with low prices online, shame on you. Fool us twice . . .
  • Walmart.com: a superior shopping experience?

 

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Analyst: Carrie Johnson
Special Feature: Forecasts
Document Type: Report
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Original air date: Wednesday, May 05, 2010

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1 Forecast

Research on future technology trends or innovation

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