Report

December 2003

• Three out of four consumers will share their medical history for prompt assistance from a doctor in an emergency.
• The lack of consumer data worries most companies.

• Medical data requires obsessive security.
• Lexus buyers will trade data for improved safety.
• Shoppers need reassurance about personalized benefits.
• TiVo combines lifestyle benefits with anonymous data collection.

• Teenagers have less fun.
• Consumers win with The Data Portability Act of 2009.

• Figure 1.  The X Internet Supports A Deeper Information Exchange
• Figure 2.  Consumers' Top Reasons For Sharing Data
• Figure 3.  Firms Need In-Depth Consumer Data
• Figure 4.  Privacy Concerns Hold Firms Back
• Figure 5.  Balance The Data You Collect With The Value You Offer
• Figure 6.  Early Adopters Manage The X Internet Value Exchange

 

• Methodology
• Companies Interviewed For This Report
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• Forrester's Executive Strategy Forum speakers speak out.
• Home is where the device is.