Report

December 2003

European Classified Ads' Cross-Channel Struggle


Rebecca Jennings
Net classified ads continue to compete with traditional media for attention. Online-only players partner and diversify for success, while cross-channel titles adopt channel-agnostic strategies to move users across media.
by Rebecca Jennings with Jaap Favier, Tim van Tongeren

MARKET OVERVIEW
  • More than a third of online consumers regularly read online classified ads.
  • Online publishers worry about the threat from local newspapers.
ANALYSIS
  • Online will take 10% of the classified ad market by 2008.
  • Broadband will help multichannel publishers fully exploit the benefits of each media.
WHAT IT MEANS
  • Online advertisers get innovative.
 
Figures & Data
  • Figure 1.  Classified Ad Fans Span Media Channels And Countries
  • Figure 2.  Forecast: European Online Classified Ad Spending, 2002 To 2008
  • Figure 3.  Multichannel Publishers Push Readers Across Media Channels
   
RELATED MATERIAL 
  • Online Resource
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Oh, that's what you mean.
  • Watch the birdie.
  • Put it away, please.
  • How Bill Gates can help you with grasping market sizes.

 

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

 
Special Feature: Forecasts
Document Type: Report
Archived Teleconference:
European Social Networking Use Accelerates
Original air date: Thursday, September 24, 2009

Special Features

1 Forecast

Research on future technology trends or innovation

corner border corner
Ratings and Comments
NOT YET RATED
corner border corner