Report

December 2003

European Classified Ads' Cross-Channel Struggle

Rebecca Jennings 		Net classified ads continue to compete with traditional media for attention. Online-only players partner and diversify for success, while cross-channel titles adopt channel-agnostic strategies to move users across media.
by Rebecca Jennings with Jaap Favier, Tim van Tongeren

MARKET OVERVIEW
  • More than a third of online consumers regularly read online classified ads.
  • Online publishers worry about the threat from local newspapers.
ANALYSIS
  • Online will take 10% of the classified ad market by 2008.
  • Broadband will help multichannel publishers fully exploit the benefits of each media.
WHAT IT MEANS
  • Online advertisers get innovative.
 
Figures & Data
  • Figure 1.  Classified Ad Fans Span Media Channels And Countries
  • Figure 2.  Forecast: European Online Classified Ad Spending, 2002 To 2008
  • Figure 3.  Multichannel Publishers Push Readers Across Media Channels
   
RELATED MATERIAL 
  • Online Resource
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Oh, that's what you mean.
  • Watch the birdie.
  • Put it away, please.
  • How Bill Gates can help you with grasping market sizes.

 

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