Report

December 2003

• Sites still don't meet users' goals.
• Web analytics can't tell what customers are trying to do.

• Automated remote usability studies combine different testing approaches.
• There are many options for remote usability tests. One choice: whether user goals are assigned or unassigned.
• Remote usability tests can help compare design alternatives.

• Assemble a portfolio of testing methods.

• Figure 1.  Remote Usability Tests Blend Together Multiple Disciplines
• Figure 2.  Configuration Options For Remote Usability Tests
• Figure 3.  Best Practices For Remote Usability Testing

 

• Sources For Best Practices
• Companies Interviewed For This Report
• Related Research

• Know your users before you start spending on them.
• Don't be surprised if your customers have a lot to say.