Report

March 1999

Net Investing Goes Mainstream

Jaime Punishill 		New Net investors come from the mass market. While full-service firms dawdle and deep discounters struggle, midtier firms will embrace the Net and capture the most on-line accounts and assets: $1.5 trillion in 2003.
by Jaime Punishill with Bill Doyle, Michael Gazala, Tell Metzger

INTERVIEWS
  • 72% of investing firms say their core customers are on-line.
  • 38% say discounters have the most to gain from the Net.
ANALYSIS
  • Discount firms stall as active trader growth peaks.
  • Midtier firms grab market share with advisory services.
  • Full-service firms wake up late but make up ground.
  • Mutual funds fit the Net -- but fees get squeezed.
ACTION
  • Move now -- or spend more to reclaim lost customers later.
WHAT IT MEANS
  • Transaction-driven brokers will die out.
 
Figures & Data
  • Figure 1.  Investment Firms Talk About The Net
  • Figure 2.  Brokerages Select The Early Leaders
  • Figure 3.  The Growth Of On-line Investing
  • Figure 4.  New On-line Investors Come From The Mainstream
  • Figure 5.  On-line Asset Breakdown
   
RELATED MATERIAL 
  • Companies Interviewed For This Report
  • Vendors Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • E*TRADE needs a second home.
  • Datek keeps its options open.
  • The book of Gideon.

Special Features

3 Forecasts

Research on future technology trends or innovation

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Ratings and Comments
NOT YET RATED
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